that refers to this 'study" about initiation of traditional cigarette smoking after e-cig use...
The first impression I get is that young people who used to be non-smokers but started vaping become regular smokers later. BUT the study is in fact about "initiation", did those 'initiated' smokers become regular smokers? It also looks like this study concerned "young adults" ie above 18 years old but the text used by Truth (fact 399!) does not refer to the age. The distortion/manipulation is subtle in that I think the unsuspecting reader will think any young user will become a life long smoker as I guess (maybe I am wrong) that 'start smoking cigarettes' expands to 'smoking regularly' (at least for me). I think the notion of 'initiation' or experimentation is blurry or unknown for many/most non specialists, for me it translates into they become life long smokers. But it does not seem the study corroborates that. I feel a bit upset by this type of messaging and there are many more proudly disseminated by The Truth. I wonder if there are regulations in the US about 'wrongful/lying advertising" (there used to be in France) and if some of those messages fall into that category? Visiting their twitter account is quite depressing.
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